TARGET MARKETING SPECIALIST
LAUNCHES NEW PROJECTS

Release September 20, 2004

Impact Media, whose "Pinpointing" strategies for target marketing have served almost every major package goods marketer from Procter & Gamble on down, has joined The Hayes Company client roster.

Impact Media's proprietary techniques include Zip+4 Targeting, a method that allows marketers to find likely purchase neighborhoods across the nation in block groups as small as 400 households, invaluable information especially for test marketing programs.

Impact Media's current branding and communications materials were created almost entirely by Ted Davis and Al Hayes during their years at Hayes Orlie Cundall. First projects for the Hayes Company include literature and Web site updates.