The more of these you have in place,
the faster rebranding delivers results.
A genuinely good product with high customer satisfaction.
At the least, it should be as good as the competition and have no serious shortcomings. If it has an exclusive attribute or two, so much the better.
Potential customers who don’t know enough about you.
If your product is good and your market share isn’t, you can assume that the word isn’t out.
Enough production capability to handle growth.
You’ll need more than marginal ability. Rebranding can produce 200% or 300% growth in a relatively short time.
A flexible attitude to prepare you for change and for the financial demands that come with rapid growth.
You’ll have all kinds of challenges with cash flow and personnel. But at the end, you’ll be far ahead.